乐享元旦 文旅市场年度“首秀”热力满满

Core Viewpoint - The Sichuan cultural tourism market experienced a strong start in the New Year holiday, showcasing personalized and experiential consumption trends, with various activities attracting significant participation and interest from tourists [6]. Group 1: Market Performance - The New Year holiday theme of "cross-year" led to a surge in cultural tourism consumption, with products like "micro-vacations," "ice and snow tours," and "cultural heritage tours" gaining popularity among visitors [6]. - Chengdu's financial district hosted a light show titled "Chengdu Lights Up for You," attracting over 120,000 participants, while the first-ever "cross-year cruise" on the Jinjiang River was launched to enhance the festive atmosphere [6]. Group 2: Cultural Empowerment - Cultural initiatives significantly enhanced tourism, as seen in the "Poetic New Year" event at the San Su Temple in Meishan, which utilized cultural flash mobs to engage visitors and bring history to life [6]. Group 3: Emerging Consumption Scenarios - New consumption scenarios emerged, such as the "Rongcheng Joyful Events" at the Hejiang Pavilion marriage registration office, featuring a high-tech "smart blessing robot" to add a festive touch [6]. - A small music concert on Yulin West Road provided a relaxed atmosphere, reflecting the city's leisure lifestyle [6]. Group 4: Market Outlook - The activities during the New Year holiday not only enriched the winter lives of citizens and tourists but also successfully warmed up the market for the upcoming Spring Festival, injecting continuous momentum into winter tourism consumption in Sichuan [6].