2026开年，国内文旅市场迎“开门红”

Group 1: Domestic Tourism and Entertainment Market - The domestic tourism and entertainment market experienced a strong start during the New Year holiday, with ticket bookings for scenic spots increasing over four times year-on-year [1] - The film market also performed well, with box office revenue surpassing 700 million yuan by January 3, 2026, marking a significant consumption surge at the beginning of the year [1][6] Group 2: Ice and Snow Tourism Trends - Ice and snow tourism became a popular choice during the New Year, with various deep-play options gaining traction, such as ice fishing and traditional fishing experiences [4] - The "00s" generation accounted for 39% of travelers during the New Year, indicating a shift towards experiential consumption among younger demographics [4] Group 3: Inbound Tourism Growth - Inbound tourism saw robust growth, with ticket bookings increasing by 110% year-on-year during the New Year holiday, and experience-based product bookings rising over 30 times [5] - Hainan emerged as a key destination for international tourists, with significant increases in flight bookings and hotel occupancy rates [5] Group 4: Film Box Office Performance - The top films during the New Year included "The Hidden Kill" and "The Legend of the Qin," both surpassing 100 million yuan in box office revenue [6][7] - The diverse range of film genres contributed to a vibrant box office performance, attracting various audience segments [6][7]