Xin Hua Ri Bao·2026-01-03 22:53Core Insights - The tourism market in Jiangsu experienced a strong start for the New Year 2026, with a total of 19.43 million visitors and a total consumption of 9.613 billion yuan from December 31, 2025, to January 3, 2026, reflecting year-on-year increases of 15.62% and 15.27% respectively [1] Group 1: Visitor Statistics - A total of 781 monitored tourist attractions, 365 rural tourism sites, 97 night-time cultural tourism consumption areas, 253 cultural and museum venues, 32 leisure tourism streets, and 62 tourism resorts contributed to the visitor numbers [1] - The daily average number of visitors and consumption during the New Year period showed significant growth compared to the same period in 2025 [1] Group 2: Inter-Provincial Tourism - From January 1 to January 2, 2026, the daily average number of visitors from outside the province and inter-city visitors within Jiangsu increased by 42.15%, leading to a total of 6.902 billion yuan in cross-regional tourism consumption through UnionPay channels, which is a year-on-year increase of 35.62% [1] - Jiangsu accounted for 12.08% of the national tourism consumption total, maintaining its position as the top province in the country [1] Group 3: Online Travel Platforms - During the same period, Meituan ranked second nationally in terms of tourism order volume and consumption amount for Jiangsu, while Ctrip and Fliggy ranked third in order volume [1] - Tongcheng ranked third in order volume for Jiangsu tourism, and Baidu data indicated that Jiangsu ranked second in receiving domestic tourists [1]