活力“满格”势头劲——元旦假期河南消费市场见闻

Group 1 - The consumption market in Henan shows strong vitality and momentum during the New Year holiday, reflecting people's eagerness for a better life in the new year [1] - The new round of the "old-for-new" consumption policy launched on January 1 ignited consumer enthusiasm, with significant sales recorded in home appliances and communication equipment [1] - During the first two days of the New Year holiday, sales of home appliances reached 26.86 million yuan, while communication equipment sales approached 10 million yuan [1] Group 2 - The New Year holiday activities have evolved beyond mere shopping to include social, entertainment, and cultural experiences, effectively driving consumption [1] - The total sales of 350 monitored retail enterprises in Henan reached 671 million yuan during the first two days of the holiday [1] - The trend of "new consumption" is highlighted by the popularity of "hot spring+" and "ice and snow economy," appealing particularly to younger consumers [2] - Searches for "hot spring bathing buffet" and "hot spring vacation" increased by over 36% and 30% respectively in the week leading up to the New Year [2] - The ice and snow economy remains strong, with ski resorts and ice parks experiencing peak visitor numbers during the holiday [2] - The Henan consumption market is expected to become more active, driven by consumers' pursuit of personalized, quality, and experiential consumption [2]