视频丨2026“国补”来了 有哪些新变化新趋势

Core Viewpoint - The National Development and Reform Commission and the Ministry of Finance have issued a notice regarding the implementation of a large-scale equipment update and consumer goods replacement policy in 2026, clarifying and optimizing the support scope, subsidy standards, and implementation mechanisms for the "two new" policies [1] Group 1: Policy Overview - The new round of "national subsidies" officially begins on January 1, 2026, with significant changes and trends in the subsidy policy [1] - The policy covers four major areas, including six categories of home appliances and four categories of digital and smart products, with a subsidy of 15% of the transaction price for eligible purchases [5][10][12] Group 2: Subsidy Details - For home appliances, consumers can receive a subsidy of up to 1,500 yuan for each eligible item purchased, limited to one item per category [12] - In the digital and smart products category, consumers can receive a subsidy of up to 500 yuan for each eligible item, also limited to one item per category [10] - The automotive sector continues to support vehicle scrapping and replacement, with subsidies of up to 20,000 yuan for new energy vehicles and 15,000 yuan for fuel vehicles under specific conditions [14] Group 3: New Trends - The new subsidy policy emphasizes improving people's livelihoods and supporting urban development, with a focus on precision in policy implementation [19] - The inclusion of smart glasses in the subsidy scope reflects the growing importance of digital consumption as a new growth point [19] Group 4: Implementation Mechanisms - The new policy enhances standard guidance, increasing support for high-efficiency products while emphasizing the importance of standards for policy effectiveness [22][24] - The implementation mechanism includes optimizing fund allocation and improving the overall implementation process to enhance policy precision and effectiveness [24][26] - The policy also combines uniformity and specificity, allowing local authorities to set specific subsidy standards for smart home products based on local conditions [26]