非遗“小窗台”的流量智慧

Core Insights - The article highlights the successful integration of cultural heritage and tourism, showcasing how local initiatives are revitalizing traditional performances and making them accessible to a broader audience [1][2][3] Group 1: Cultural Heritage Activation - Various regions are creatively utilizing their historical spaces to host performances, transforming windows and streets into stages for traditional arts like puppetry and music, thus enhancing visitor engagement [1][2] - The approach of "high-frequency regular events + low-threshold interaction" is being adopted to lower the cost of cultural experiences, making them more appealing to tourists [1][2] Group 2: Local Cultural Identity - Different cities are focusing on their unique cultural heritages, such as Zhangzhou's puppetry and Quanzhou's Nanyin music, to create distinctive tourism experiences that stand out from generic offerings [2] - The emphasis on local cultural roots allows for a more profound connection with visitors, enriching their experience and promoting cultural diversity [2] Group 3: Economic Impact and Sustainability - The activation of cultural spaces does not require significant investment but can lead to substantial economic benefits, as seen in Zhangzhou's "Min Nan Small Theater" model, which combines performances with local culinary experiences [3] - Successful examples from various regions demonstrate that connecting culture with daily life can drive consumer engagement and enhance economic growth, proving the effectiveness of low-cost, high-impact cultural initiatives [3]