Group 1 - The film consumption vouchers have significantly boosted the enthusiasm for movie-going during the New Year holiday in Hunan, with a daily supply of 1,000 vouchers and 20,000 during major holidays [1] - The cinema manager reported an increase in attendance rates due to the popularity of films and the demand from families, couples, and friends [1] - The "ceremonial consumption" trend reflects a shift in consumer behavior towards experiences that enhance happiness and quality of life [2] Group 2 - Various commercial complexes in Hunan have organized vibrant activities to attract consumers, with over 35% of visitors motivated to attend themed events [2] - The winter scenery in Zhangjiajie has drawn numerous tourists, showcasing the region's natural beauty and unique winter landscapes [5] - The first basketball league in Huaihua has integrated local culture and tourism, using sports events to promote local products and experiences [7]
多元业态出新出彩 湖南假期消费“热气腾腾”
Xin Hua Wang·2026-01-04 00:21