全城皆舞台！北京跨年盛典如何成功“破圈”？

Group 1 - The core theme of the New Year celebration in Beijing was the innovative "dual main venue" approach, featuring the simultaneous ringing of the Yongle Bell and drum performance at the Great Wall, which attracted significant public engagement and viewership [2][5][20] - The event saw a total of 880.8 million visitors during the holiday period, generating a tourism revenue of 10.97 billion yuan [1][14] - The cross-city collaboration involved seven districts, creating a "2+7" network that connected various cultural and commercial landmarks, enhancing the overall festive atmosphere [8][10] Group 2 - The New Year countdown event was marked by a record-breaking online viewership of over 38 million, with a total reach of 235 million people [2][21] - The celebration included various thematic designs across different venues, such as sports elements at Shougang Park and international themes at Blue Harbor, contributing to a vibrant consumer experience [10][11] - The event's success was supported by extensive transportation arrangements, including extended subway operations and increased bus services, facilitating the movement of nearly 500,000 passengers [25][27] Group 3 - The integration of technology, such as AR light shows, added a modern touch to the traditional celebrations, enhancing the visual impact and engagement of the audience [17][20] - The event also featured a strong emphasis on community involvement, with representatives from various sectors participating in the countdown, symbolizing unity and shared aspirations for the new year [16][20] - The overall festive activities contributed to a significant increase in consumer spending, with major shopping districts reporting sales growth of up to 18.3% compared to the previous year [14][28]