新年开新局丨460.3亿元！湖南消费市场“热辣”开局

Group 1 - Hunan achieved a total consumption of 46.03 billion yuan from December 31, 2025, to January 2, 2026, representing a year-on-year growth of 24.27% [1] - The "old-for-new" consumption policy, effective from January 1, 2026, covers various sectors including automobiles, home appliances, and digital products, stimulating consumer spending [5] - During the New Year period, over 124,000 orders for old-for-new home appliances and digital products were recorded, generating sales of 516 million yuan, with home appliances accounting for 322 million yuan and digital products for 194 million yuan [5] Group 2 - The "福满星城" shopping festival in Changsha involved a municipal investment of 10 million yuan in consumer vouchers, leading to over 300 million yuan in consumer benefits [5] - Retail sales in Changsha on January 1 exceeded 124 million yuan, marking a 42.43% increase compared to the same period last year [5] - The "株洲好物节" attracted over 350,000 visitors, with sales in home improvement categories increasing by 35% [5] Group 3 - The dining market in Hunan saw significant activity during the New Year, with various food festivals and events catering to diverse consumer preferences [10] - In Xiangtan, the dining sales on January 1 increased by 36.26% compared to the previous year, driven by local food festivals [10] - The overall sales of monitored dining enterprises in Hunan during the holiday period grew by 12% year-on-year [10]