泰康发布30周年全新品牌视觉：聚焦“以人为本”，以亲和形象践行长寿时代使命

Core Viewpoint - Taikang Insurance Group celebrates its 30th anniversary in 2026, marking its evolution from a startup to a leading insurance group, emphasizing its commitment to the values of "respect for life" and "people-oriented" principles through a new brand visual identity [1][11]. Brand Evolution - The evolution of Taikang's brand visual identity reflects changes in corporate values and societal context, consistently centering around the core concept of "people" and the essence of life insurance [2][8]. - The new visual identity simplifies and enhances recognition by removing English and business descriptions, focusing on core elements that embody Taikang's confidence in its "new life insurance" model [4][5]. Visual Identity Changes - The updated logo features a refined diamond shape and emphasizes the "person" element, aligning with the golden ratio to harmonize humanistic and aesthetic values [7][11]. - The color scheme has shifted from metallic to flat, pure colors, with an enhanced brightness of the classic "Taikang green," conveying warmth and stability [4][5]. Core Values - Taikang's core value of "respect for life" has been cultivated over 30 years, evolving into a commitment to "caring for life" and "celebrating life," which is deeply embedded in the company's culture [8][10]. - Real-life stories illustrate the development of Taikang's values, highlighting the importance of responsibility, respect, and a positive attitude towards life [9][10]. Strategic Direction - In response to the challenges of the longevity era, Taikang has developed a "new life insurance" model that integrates insurance payment with health and wellness services, focusing on comprehensive life cycle management [11][12]. - The company has established a nationwide network for health and wellness services, supporting its insurance products and creating a sustainable ecosystem [12][13]. Business Performance - As of now, Taikang manages assets exceeding 4.5 trillion yuan, with over 1.1 trillion yuan in pension management, and operates 47 projects across 37 cities in its elder care community [13][16]. - The "insurance + health care" model extends services throughout the life cycle, offering comprehensive solutions for health, wealth, and retirement planning [13][16]. Future Outlook - Taikang aims to continue its commitment to societal service and innovation in elder care, ensuring that individuals can age gracefully and live fulfilling lives in the longevity era [16].