Duke's Mayo Launches New National Campaign, "Mayo Is Coming," with Over-the-Top Debut at the Duke's Mayo Bowl

Core Insights - Duke's Mayo launched its new campaign "Mayo Is Coming" during the 2026 Duke's Mayo Bowl, marking a significant milestone in the brand's nationwide expansion [1][7] - The campaign emphasizes the enhancement of ordinary foods with Duke's Mayo, promoting bold flavors across various dining settings [3] Marketing and Engagement - The Duke's Mayo Bowl featured a high-energy atmosphere with fan rituals and a special reveal of a new 30-second advertisement, which aired both in-stadium and on television [2] - Engaging activities included the Duke's Mayo Maniacs fan section, in-game mayo challenges, and surprise activations like parachute drops of plush mayo jars [4] Game Outcome and Community Impact - The Wake Forest Demon Deacons won the game against the Mississippi State Bulldogs with a score of 43-29, culminating in the traditional mayo dump on head coach Jake Dickert [5] - Duke's Mayo donated $10,000 to the Ronald McDonald House Piedmont Triad, highlighting the brand's commitment to community support [6] Brand Positioning - The campaign aims to bring Duke's signature flavors to a broader audience beyond the South, enhancing its presence in new kitchens and retailers across the United States [7] - Duke's Mayo has been a title sponsor of the Duke's Mayo Bowl since 2021, reinforcing its association with college football culture [10]