2026计划管理系列（一）| 陈春花：优秀的管理者，一定会做计划管理

Core Viewpoint - The article emphasizes the importance of effective planning management for managers in navigating the complexities of modern business environments, particularly in light of rapid technological advancements and changing customer needs [2][3]. Group 1: Importance of Planning Management - Planning management is a key function in management that is often overlooked, yet it is essential for reducing waste and ensuring productive outcomes [3][4]. - Effective management combines both performance management and planning management, as both are necessary for long-term success [5]. - Planning management serves as the foundation for all management activities, ensuring that organizational goals align with available resources [6]. Group 2: Challenges in Planning Management - Companies face inherent contradictions in their growth processes, such as balancing long-term and short-term goals, which planning management can help address [8]. - Managers must understand that goals are often inherently unreasonable, and the focus should be on the necessity of these goals rather than their rationality [10][11]. - The actions taken to achieve goals must be reasonable, emphasizing the importance of resource allocation and planning in executing strategies [12][14]. Group 3: Strategies for Goal Achievement - When faced with high targets set by leadership, managers should focus discussions on resource needs rather than the feasibility of the goals themselves [15][16]. - Engaging teams in discussions about market opportunities and customer value creation can foster a shared understanding and confidence in achieving set goals [16].