元旦假期上海旅游消费突破百亿，宾馆客房出租率为70%

Group 1 - During the New Year holiday, Shanghai received 6.82 million tourists, generating a total tourism consumption of 12.27 billion yuan, with an average hotel occupancy rate of 70% [1][3] - Long holidays in China, such as "May Day" and "National Day," significantly boost tourism consumption, leading to millions of people traveling simultaneously [1][3] Group 2 - The Shanghai Tourism Festival has hosted various cultural events in 2025, enhancing the integration of culture, tourism, and commerce, and attracting high visitor numbers to theme parks like Shanghai Disneyland and Shanghai Haichang Ocean Park [3] - According to Ctrip's New Year travel report, domestic scenic spot ticket bookings increased over fourfold year-on-year, with a significant rise in inbound travel bookings, indicating a strong consumer trend for 2026 [3] - The transportation department estimated that from January 1 to January 3, approximately 590 million people traveled across regions, with a daily average of 198 million, marking a 19.5% increase year-on-year [3]