主机厂品牌反超第三方!电机榜:汇川第一还能守多久?
Xin Lang Cai Jing·2026-01-04 01:29

Core Insights - The electric motor market for new energy logistics vehicles is undergoing a significant transformation, with the market share of OEM (Original Equipment Manufacturer) brands surpassing that of third-party brands for the first time [1][10] Group 1: Market Dynamics - From January to November 2025, the market structure has shifted, with OEM brands capturing 40.2% of the market share, while third-party brands dropped to 39.5% [4][12] - The top three companies in terms of installed electric motors in November 2025 are Huichuan United Power, Remote New Energy Commercial Vehicles, and Beiqi Foton, with respective shares of 22.8%, 18.0%, and 8.9% [2][11] - The overall installed capacity in November 2025 saw a decline compared to previous months, indicating volatility influenced by vehicle sales [1][10] Group 2: Company Performance - Huichuan United Power remains the leader in installed capacity with 123,017 units, despite a year-on-year decline of 7.7% [3][13] - Remote New Energy Commercial Vehicles and Beiqi Foton have shown impressive growth rates of 66.3% and 125.8% respectively, highlighting the strong performance of OEM brands [3][12] - Third-party brands like Wuhan University of Technology have experienced a significant decline, with a year-on-year drop of 46.8% [3][12] Group 3: Competitive Advantages - The growth of OEM brands is attributed to their ability to adapt technology to meet the increasing demands for long-range and heavy-load capabilities in the logistics sector [8][17] - OEMs benefit from vertical integration of the supply chain, allowing for collaborative development of the electric motor, battery, and control systems, which enhances performance and reduces costs [9][18] - Policy support and market positioning have enabled OEMs to quickly launch models equipped with self-developed motors, giving them a competitive edge over third-party brands [9][18] Group 4: Future Outlook - The market concentration in the electric motor sector is expected to increase, with OEM brands likely to maintain and expand their lead [10][18] - Third-party brands need to focus on technological innovation and deepen collaboration with OEMs to carve out competitive advantages in niche areas [10][18]