年宵花“顶流”是它！杭城老板：春节前一周销量大涨，“放轻松”也很受年轻人的欢迎

Core Viewpoint - The demand for traditional New Year flowers in Hangzhou, such as North American holly and butterfly orchids, remains strong, with a noticeable increase in interest from younger consumers for niche flower varieties [1][4][11]. Traditional New Year Flowers - North American holly and butterfly orchids are prominently featured in flower shops, with significant sales reported, including up to 30 orders per day for holly [4]. - The price range for butterfly orchids varies, with common varieties priced between 15 to 35 yuan, while rare types can reach 200 yuan for simple pots [6]. - The peak sales period for these flowers is expected to occur one week before the Spring Festival, prompting recommendations for early purchases [6]. Emerging Niche Varieties - Niche flowers like sweet-scented osmanthus and small orchids are gaining popularity among younger consumers, with sales of osmanthus reaching over 20 pots per day [11]. - The price of kumquat pots has increased by approximately 10% compared to last year, with wholesale prices starting at around 70 yuan [11]. Seasonal Trends and Marketing - Flower shops are creatively using New Year themes in their marketing, with labels like "Fortune" and "Prosperity" to attract customers [15]. - Unique products, such as a flower bouquet with a "Year of the Horse" theme, are being introduced to enhance the festive spirit [15].