节庆旺季带热兰州婚庆用品市场 为何只有婚纱摄影遇冷

Core Viewpoint - The wedding photography industry in Lanzhou is experiencing a significant downturn, contrasting sharply with the booming wedding supplies market, reflecting changing consumer attitudes and the need for transformation within the wedding industry chain [1]. Wedding Supplies - The wedding supplies market in Lanzhou is thriving, particularly during festive seasons, with key products like candy boxes and decorative items seeing high demand [4][5]. - Store owners report that the sales peak around major holidays, with significant sales occurring in the lead-up to New Year's and Spring Festival [4]. - Essential items such as candy boxes and decorative symbols are considered indispensable for weddings, driving consistent sales [4]. Wedding Photography - The wedding photography sector is facing a stark decline, with orders dropping to one-third of previous levels, and a significant reduction in staff from over ten to five [7]. - There is a noticeable decrease in customer bookings, with many time slots remaining unfilled compared to previous years [7][8]. - Factors contributing to this downturn include unfavorable weather conditions, changing consumer budgets, and a shift in wedding planning priorities towards capturing real moments rather than staged photography [9]. Industry Adjustments - In response to market changes, wedding photography businesses are implementing various promotional strategies, such as offering bundled packages and discounts to attract customers [12][13]. - There is a growing trend towards personalized photography styles, with simpler and more narrative-driven approaches gaining popularity among younger couples [13]. - The entire wedding-related industry in Lanzhou is adapting by enhancing service models, including free trials and online marketing strategies to reach potential customers [13].