Group 1 - The core theme for the 2026 New Year's holiday in Fujian is "Fresh Fujian · Min-style Life," leading to a vibrant cultural and tourism market with strong supply and demand, upgraded experiences, and orderly operations [1] - During the New Year's holiday, Fujian received 10.51 million tourists, generating a total tourism expenditure of 6.754 billion yuan [1] - Over 940 cultural and tourism activities and more than 120 benefit measures were launched across the province, contributing to a strong growth momentum in the holiday tourism market [1] Group 2 - The overnight tourism market in Fujian is heating up, with 2.7881 million overnight visitors, accounting for 26.5% of total tourists [2] - The average hotel occupancy rate for monitored samples reached 59.9% [2] - Xiamen emerged as a popular destination during the New Year's holiday, ranking in the top 10 for hotel bookings, with a year-on-year increase of over three times in hotel orders [2]
福建文旅新年“开门红” 接待游客超千万人次
Zhong Guo Xin Wen Wang·2026-01-04 01:48