Group 1: Consumer Activity and Trends - During the New Year's holiday, the total cross-regional movement of people is expected to reach 590 million, averaging 198 million per day, representing a year-on-year increase of 19.5% [1] - In Changchun, the daily customer flow and transaction volume at a fruit market significantly increased, with sales of certain fruits rising from 300 boxes to 900-1000 boxes per day [2] - In Dezhou, a consumption voucher program worth 50 million yuan was launched, offering up to 15% discounts on digital products, attracting many customers to purchase electronics [3][4] - In Nanchang, foot traffic at automotive dealerships surged by 40% to 50%, driven by attractive promotions and discounts on vehicles [5] - In Wuhan, a jewelry store experienced long queues, with a notable increase in demand for investment gold products, which rose by approximately 60% compared to the previous year [6] Group 2: Retail and E-commerce Performance - The Hainan Free Trade Port's first holiday since full operation saw a significant increase in duty-free shopping, with sales of 307,000 items and a 121.5% year-on-year increase in shopping amounts to 505 million yuan [6]
元旦假期各地消费市场暖意升腾、活力迸发
Yang Guang Wang·2026-01-04 01:48