元旦假期文旅体验升级 旅游市场迎来强劲开局

Group 1 - The domestic tourism market experienced a strong start to 2026, with online travel platforms reporting a more than fourfold increase in domestic scenic spot ticket bookings year-on-year, and inbound travel-related bookings also significantly rising, with experiential products seeing over a 30-fold increase [1] - The popularity of ritualistic consumption methods such as theme park fireworks shows, New Year's climbing, and countdown concerts surged, with lesser-known destinations like Anji, Qingyuan, and Yiwu attracting young customers through unique experiences [3] - The "New Year climbing" tradition was particularly popular this year, enhanced by snowy landscapes, leading to a more than 150% year-on-year increase in ticket bookings for mountain scenic spots [3] Group 2 - The high-altitude stargazing experience became a new trend, with the star observation point in Litang County, Sichuan, attracting visitors due to its ideal conditions for stargazing [3][5] - Major transportation projects, such as the "world's highest bridge" Huajiang Canyon Bridge, became new landmarks for tourism, receiving over 10,000 visitors on the first day of the holiday [7] - In Changchun, a riverside park was developed to enhance winter tourism, featuring over 270 themed snow sculptures and a 40-meter high snow castle, providing a comprehensive experience for visitors [9] Group 3 - The performing arts market in Beijing flourished during the New Year holiday, with over 800 offline performances catering to diverse audience needs, including an immersive drama that broke traditional boundaries between performers and the audience [11][13] - The holiday saw 839 commercial performances in Beijing, attracting over 200,000 attendees and generating ticket sales exceeding 76 million yuan [13]