元旦假期我市实力“圈粉”强劲“揽金”

Core Insights - The integration of culture, tourism, commerce, and technology in Nanjing during the New Year holiday resulted in significant visitor engagement and spending, with a total of 5.675 million visitors and a consumption amount of 3.48 billion yuan, representing increases of 20.3% and 24.8% respectively compared to the previous year [1] Group 1: Visitor Statistics - External tourists accounted for 64.3% of Nanjing's tourism market, with the top ten source regions being Anhui, Shanghai, Zhejiang, Henan, Shandong, Guangdong, Jiangxi, Beijing, Hubei, and Hebei [2] - Notable increases in visitor numbers were observed from Shandong (44.2%), Zhejiang (37.9%), and Fujian (33%), indicating enhanced appeal to mid- to long-distance travelers [2] - The top three attractions by visitor numbers were the Confucius Temple-Qinhuai Scenic Area, Zhongshan Scenic Area, and Xuanwu Lake Scenic Area [2] Group 2: Rankings and Recognition - Nanjing ranked first in the province for out-of-town cultural tourism spending, totaling 2.1 billion yuan, which accounted for 22.1% of the provincial total [3] - The city was recognized as the top destination for New Year travel by Meituan, with night-time consumption increasing by 49.5% year-on-year [3] - Nanjing was listed among the top destinations for high-speed rail travel (4th), domestic self-driving travel (5th), and overall domestic travel (8th) according to various travel reports [3] Group 3: Innovative Experiences - The introduction of immersive cultural experiences, such as the large-scale 3D show at Xuanwu Lake, provided new attractions for visitors, enhancing the overall tourism experience [4] - Events like the drone light show at Niushou Mountain Cultural Tourism Area and the "Cross-Year Fireworks Festival" at Jiangsu Garden Expo Park attracted significant crowds [4] Group 4: Cultural Engagement - Public libraries and cultural centers saw high engagement, with 98,600 visitors to libraries and 23,500 to cultural centers, alongside 162 cultural events involving 167,800 participants [5][6] - Various cultural performances were organized across different districts, enriching the visitor experience during the holiday [5][6] Group 5: Hospitality Sector Performance - Hotels in Nanjing reported full occupancy for three consecutive days, with an average occupancy rate of 87.8% across star-rated hotels, marking a year-on-year increase of 12.8 percentage points [7] - Notable hotels such as Shangri-La, Kempinski, and InterContinental experienced full bookings, while rural tourism spots welcomed 473,000 visitors, reflecting a 31% increase from the previous year [7]