Jing Ji Ri Bao·2026-01-04 01:50Core Viewpoint - The joint issuance of the "Notice on Strengthening Business and Financial Coordination to Boost Consumption" by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Bureau aims to enhance financial support for key consumption areas through various measures [1] Group 1: Boosting Consumption - Multiple departments have implemented targeted measures to boost consumption, integrating livelihood benefits with consumption promotion [2] - Banks are leveraging a "Boost Consumption and Expand Domestic Demand" initiative, integrating credit, scenarios, payment, and derivative services to enhance consumer finance [2] - The Notice encourages financial institutions to collaborate with platforms and key merchants to improve payment services, catering to consumer demand for upgrades [2] Group 2: Innovative Application Scenarios - The Notice proposes developing specialized loan products to enhance rural e-commerce and improve county-level commercial efficiency [4] - Financial products are being embedded in diverse consumption scenarios, facilitating consumer convenience and helping merchants expand their market [4] - A digital RMB initiative is being launched at the Shanghai Lego Resort, promoting a convenient payment environment for visitors [4] Group 3: Cultivating New Consumption Formats - The Notice emphasizes promoting new consumption formats based on local conditions, exploring financial support for emerging economic models such as green consumption and digital consumption [5] Group 4: Strengthening Supply and Demand Alignment - Financial institutions are encouraged to optimize product services to enhance alignment between supply and demand in key consumption areas [6] - There is a need for financial products to transition from standardized to personalized offerings, tailored to specific consumer scenarios and needs [6] - Collaboration among various policy sectors is essential to create a healthy consumer finance market, reducing financing costs and encouraging consumer spending [7]