Xin Lang Cai Jing·2026-01-04 01:57Core Insights - The consumption model centered around instant gratification and self-reward has significantly boosted the holiday market during the New Year period [1][2] Sales Performance - Taobao Flash Sale data indicates that several major holiday products achieved record sales, with over 75 million imported cherries sold [1][2] - Sales of Dandong red strawberries surpassed 10 million units, while Boston lobsters, once considered a luxury, became a regular choice for young consumers, leading to a sell-out across over 100 stores [1][2] - Milk sales reached 1.2 million liters, and both cola and beer, essential for holiday gatherings, sold over 1.5 million liters each [1][2] Consumption Patterns - The purchasing behavior during the holiday season displayed distinct characteristics of scenario-based and instant consumption [1][2] - In the morning, consumers focused on seafood and hot pot ingredients, aligning with preparation needs for gatherings; from noon to night, sales of gifts, flowers, and snacks increased, catering to social and relaxation needs [1][2] - Late-night purchases included beer, fruits, and health supplements, reflecting a lifestyle balance sought by young consumers [1][2]