同比增长超23%！武汉元旦线下消费额破百亿元、客流达1577万人次

Core Insights - Wuhan's New Year holiday consumption reached 10.694 billion yuan, with 15.7712 million visitors, showcasing the market's vitality and resilience [1][2] - The city launched a series of activities themed "Exciting Wuhan, Global Shopping" to stimulate consumption, resulting in a 23.68% year-on-year increase in offline spending and a 52.71% surge in retail consumption [1][2] Consumption Performance - The offline consumption amount during the New Year holiday was 10.694 billion yuan, a year-on-year increase of 23.68% [1] - The number of visitors reached 15.7712 million, reflecting a 23.69% year-on-year growth [1] - Retail consumption was particularly strong, with an amount of 7.733 billion yuan, showing a significant increase of 52.71% year-on-year [1] Government Initiatives - The success of the consumption surge is attributed to the precise implementation of consumer promotion policies and innovative actions by market entities [2] - The government has created diverse consumption scenarios, linking food, travel, shopping, and entertainment, while continuously issuing consumption vouchers to stimulate market dynamics [2] - The ongoing international consumption season, lasting until February 2026, is expected to contribute significantly to Wuhan's high-quality economic development in the new year [2]