（乡村行·看振兴）广东从化吕田腊味飘香 铺就“致富路”

Core Viewpoint - The article highlights the success of the "Hundred Million Thousand Project" in empowering rural industrial revitalization through the production of traditional cured meats in Lütian Town, Guangzhou, showcasing the blend of local culture and modern consumer trends [1][4]. Group 1: Industry Overview - Lütian Town is known for its favorable climate conditions, including ample sunlight and significant temperature differences between day and night, which are ideal for the natural drying process of cured meats [3]. - The local cooperative ensures high-quality cured meats by sourcing fresh, premium pork and adhering to standardized production processes, emphasizing the importance of both raw materials and climate in the quality of the products [3]. Group 2: Product Innovation - The cooperative has introduced new flavors to meet consumer trends, such as spicy cured sausages and "golden wrapped silver" cured pig liver, which combine traditional flavors with modern tastes [3]. - Traditional products like cured pork, duck, sausages, and pig trotters remain popular, while the introduction of innovative products aims to attract a broader customer base [3]. Group 3: Market Reach - Lütian cured meats have gained popularity across the Pearl River Delta, with consumers from cities like Guangzhou, Shenzhen, and Dongguan ordering online, and many loyal customers traveling specifically to purchase these products [3]. - The cooperative plans to continue expanding its product line and enhancing production techniques while leveraging new media platforms to promote the story of Lütian cured meats [4].