Core Viewpoint - The tea tourism market in Yingde, known as the "World Red Tea Town," experienced a significant surge during the New Year holiday, attracting over 46,000 visitors and generating sales exceeding 890,000 yuan, showcasing the area's appeal and cultural richness [4][5]. Group 1: Visitor Engagement and Experience - During the New Year holiday, Yingde's tea mountains welcomed a lively influx of tourists, with tea-picking activities and immersive experiences in tea production [2][3]. - The Red Flag Tea Factory, a national industrial heritage site, combined historical preservation with modern tea-making experiences, attracting visitors eager to learn about the history of Yingde red tea [9][12]. - The Yingjiu Manor's digital tea experience allowed visitors to track the fermentation process of tea in real-time, enhancing engagement through technology [21][23]. Group 2: Sales and Economic Impact - The tea tourism sector in Yingde saw impressive sales figures, with the Red Flag Tea Factory alone attracting over 20,000 visitors and generating nearly 150,000 yuan in sales over three days [19]. - Yingjiu Manor reported over 5,000 visitors and sales close to 130,000 yuan, indicating a successful appeal to families and young couples [30]. - The Jiqingli Red Tea Valley welcomed 13,000 visitors and achieved sales of approximately 96,000 yuan, marking a significant increase compared to the previous year [41]. Group 3: Cultural and Recreational Activities - The tea valley offered a variety of activities, including tea-picking, traditional tea-making, and DIY experiences, which were popular among visitors [36][39]. - The integration of cultural elements, such as the "Tea Banquet" featuring organic tea dishes, attracted consumers looking for unique dining experiences [54]. - The holiday festivities included interactive events and themed experiences that resonated with younger audiences, enhancing the overall appeal of Yingde as a tourist destination [34][58].
茶香引客来,世界红茶之乡英德元旦茶旅热度持续“狂飙”
Nan Fang Nong Cun Bao·2026-01-04 02:02