Xin Lang Ke Ji·2026-01-04 02:17Core Insights - The holiday consumption market was ignited by a focus on instant gratification and self-reward during the New Year period [1] Group 1: Sales Performance - Taobao Flash Sale reported record high sales for several New Year products, with over 75 million cherries sold [1] - Sales of Dandong Hongyan strawberries exceeded 10 million [1] - Boston lobsters, once considered a luxury, have become a regular choice for young consumers, with over 100 stores selling out of live lobsters [1] - Milk sales reached 1.2 million liters, while both cola and beer sold over 1.5 million liters during the holiday [1] Group 2: Consumer Behavior - The purchasing behavior during the New Year showed distinct characteristics of scene-based and instant consumption [1] - In the morning, consumers focused on seafood and hot pot ingredients, aligning with party preparation needs [1] - From noon to night, sales of gifts, flowers, and snacks increased, catering to social and relaxation needs [1] - Late-night purchases included beer, fruits, and health supplements, reflecting young people's pursuit of a balanced lifestyle between enjoyment and health [1]