免税购、销假游……这个假期你属于哪一派？

Core Insights - The national cultural and tourism consumption market saw a significant increase during the New Year holiday, with a total of 207.475 million cross-regional trips on January 1, 2026, marking a 20.3% year-on-year growth [1] Group 1: Travel Trends - The emergence of diverse travel consumption trends such as "post-holiday travel," "combined leave travel," and "winter sports travel" has characterized the New Year holiday market [2] - The demand for "post-holiday travel" and "combined leave travel" has surged, with 90% of travel products already booked for the New Year, indicating a strong pre-holiday travel wave [6] - The primary demographic for these travel trends is the younger generation aged 25-35, who are driving the demand for customized group travel experiences [6] Group 2: New Year Celebrations - The desire for a celebratory atmosphere during the New Year has led to increased participation in events such as concerts and theme park countdowns, significantly boosting tourism consumption [7][10] - Major cities like Guangzhou, Chongqing, Beijing, and Chengdu are hosting numerous New Year concerts, with ticket bookings for flights to these cities showing steady growth [10] Group 3: Seasonal Travel Characteristics - The trend of "ice and snow tourism" has gained traction, with popular destinations like Harbin and Changchun seeing increased visitor numbers due to the Winter Olympics effect and local "ice and snow+" strategies [11] - Southern tourists are traveling north for "ice and snow tourism," while northern tourists are heading south for "winter escape" trips, highlighting a distinct seasonal travel pattern [11][14] - The demand for duty-free shopping in Hainan has surged, with flight bookings to Haikou ranking among the top ten nationwide, reflecting the appeal of duty-free shopping as a key motivator for travel [14][15]