情绪成为激发消费活力的新引擎

Core Insights - Emotional consumption has become a significant trend, evolving from tangible products to intangible services, and is now a new engine for stimulating consumer activity [1][3][4] Group 1: Emotional Consumption Trends - Young consumers, particularly those born after 1995, are increasingly engaging in emotional consumption, seeking products and experiences that provide emotional value rather than just functional benefits [3][4] - The market for "emotional consumption" is projected to grow significantly, with the "谷子" economy expected to exceed 240 billion yuan by 2025, indicating a shift in consumer spending towards emotional and experiential products [3] - A report indicates that 56% of young respondents are willing to pay for emotional support products, highlighting the growing importance of emotional value in purchasing decisions [3] Group 2: Impact on Industries - The tourism industry is experiencing transformation driven by emotional consumption, with businesses creating experiences that resonate emotionally with consumers, such as interactive activities and immersive environments [5][6] - Successful case studies in tourism, such as the "self-service sugarcane picking" initiative, demonstrate how emotional experiences can drive consumer engagement and increase sales [5][6] - The rise of new entertainment formats, including escape rooms and live performances, reflects the evolution from service economy to experience economy, emphasizing the need for businesses to provide differentiated emotional value [10] Group 3: Challenges and Recommendations - The lack of clear pricing and standards in emotional consumption poses challenges, necessitating regulatory oversight to ensure quality and protect consumer rights [10][11] - Companies are encouraged to focus on delivering positive emotional experiences and fostering stable interpersonal networks to enhance long-term emotional well-being for consumers [11] - The tourism market faces issues of "traffic without revenue," indicating the need for a balanced approach that prioritizes sustainable development over mere popularity [11]