2026年元旦档票房超7亿元，《疯狂动物城2》夺冠

Core Insights - "Zootopia 2" has set multiple box office records, including becoming the highest-grossing film during the New Year holiday period and the first imported film to surpass 100 million viewers in China [4] - The film is projected to surpass "Avengers: Endgame" to become the highest-grossing imported film in Chinese history, with a total box office expected to reach 4.336 billion yuan [4] Box Office Performance - As of January 4, "Zootopia 2" has accumulated a box office of 4.242 billion yuan after 40 days of release, nearing the 4.250 billion yuan total of "Avengers: Endgame" [4] - The film's box office during the New Year period (January 1-3) reached 736 million yuan, making it the champion of the 2026 New Year box office [1] Film Details - "Zootopia 2" is a sequel to the 2016 film "Zootopia," released simultaneously in China and North America on November 26, 2025 [4] - The plot involves characters Judy and Nick going undercover in a remote area of Zootopia to capture a snake named Gary, leading to unexpected revelations [4] Brand Collaborations and Marketing - The film has sparked a new wave of audience engagement, with over 70 IP collaboration activities with various brands across multiple categories, including toys, jewelry, and snacks [5] - Notable collaborations include limited edition blind boxes from brands like Pop Mart and 52TOYS, and high-priced merchandise such as a Judy carrot pendant sold for 3,280 yuan by Chow Tai Fook [5] - The film's characters have also inspired physical installations, such as an 8-meter Judy statue in Shenzhen and a themed area at Shanghai Disneyland, attracting fans [5]