视频丨元旦假期文旅体验升级 旅游市场迎来强劲开局

Group 1 - Domestic scenic spot ticket bookings have increased over four times year-on-year, with inbound travel-related bookings also seeing a significant rise, particularly experience-based leisure products which grew over 30 times [2] - The popularity of highland stargazing has surged, with unique destinations like Sichuan's Litang County attracting visitors for their clear night skies, leading to a notable increase in tourism during the New Year holiday [5][7] - The New Year holiday saw a 150% year-on-year increase in ticket bookings for mountain scenic spots, driven by the appeal of snow scenery and social media buzz [3] Group 2 - A new winter play area in Changchun, Jilin, has revitalized the ice and snow tourism market, featuring a park that spans 300,000 square meters and includes over 270 themed snow sculptures [10][12] - The park offers more than 50 interactive activities, including a city light off-road skiing track, making winter sports accessible to urban residents [14][16] - During the New Year holiday, Beijing's performing arts market flourished with over 800 offline performances, attracting more than 200,000 attendees and generating ticket sales exceeding 76 million yuan [17][21]