深耕细分赛道破除“内卷” | 大家谈 如何破除“内卷式”竞争

Core Viewpoint - The root cause of "involution" competition lies in the imbalance of market supply and demand, and to break free from homogenization and low-price competition, petrochemical companies must focus on high-tech barriers and strong market competitiveness in niche segments [1][2]. Group 1: Market Positioning - Petrochemical companies should identify potential "blue ocean" markets by moving away from the saturated "red ocean" of generic products and targeting high-end fields where they can establish a competitive edge [1]. - An example is Fushun Petrochemical, which identified a long-term reliance on imports for high-end bottle cap materials and successfully entered this market after conducting research and modifying its production processes [1]. Group 2: Innovation and Technology - Companies must shift from a "price-driven" mindset to a "barrier-driven" approach, emphasizing innovation and technical capabilities to overcome high technical barriers in niche markets [2]. - Fushun Petrochemical, starting from scratch, overcame numerous technical challenges in developing high-end bottle cap materials, becoming the first domestic company to break the import monopoly in this field [2]. Group 3: Continuous Iteration and Market Expansion - After entering a niche market, companies should continuously expand their product offerings and deepen their specialization to maintain a competitive advantage and avoid turning a "blue ocean" into a "red ocean" [2]. - Fushun Petrochemical has successfully diversified its product line by applying low-odor technology to new applications, resulting in a significant market presence where one in three beverage bottle caps in China is made from its materials [2].