元旦假期广西消费市场活力十足

Core Insights - The consumption market in Guangxi is showing strong vitality and stability during the 2026 New Year holiday, driven by coordinated efforts among various sectors and innovative consumption scenarios [1] Group 1: Consumption Activities - The "old for new" consumption initiative launched on January 1, 2026, has effectively released consumer potential, with over 10,000 applications and subsidies exceeding 5.87 million yuan, leading to sales of over 41.25 million yuan within two days [1] - Key cities like Liuzhou and Guigang have reported significant sales increases, with Liuzhou's sales growing by 29.5% for home appliances and 200% for communication equipment [1] Group 2: Promotional Activities - Various promotional activities have been organized across the region, resulting in a 21% increase in daily foot traffic and a 16% increase in sales in 30 monitored pedestrian streets and commercial areas during the holiday [2] - Online promotional activities have also been robust, with over 400 live-streaming events promoting local products and expanding consumption channels [2] Group 3: Service Consumption Growth - Service consumption has shown strong growth, with a 20.1% increase overall, including a 5.8% rise in dining and a remarkable 185.4% increase in accommodation compared to the previous year [2] - Notable increases in restaurant attendance have been observed, with some areas reporting a 30% to 60% rise in customer volume [2] Group 4: Tourism and Entertainment - Tourism-related consumption in Guangxi has surged by 39.4% compared to the previous year, with a 35.2% increase in the number of visitors from outside the region [3] - The "performing arts economy" has gained traction, with significant increases in hotel bookings around concert events, and the number of tickets sold for New Year's events has seen exponential growth [3] - Data indicates a 270% increase in car rental bookings and over 230% growth in tour package reservations during the holiday period [3]