泰康30周年VI焕新：以“人”为本，致敬长寿时代

Core Viewpoint - Taikang Insurance Group celebrates its 30th anniversary in 2026, marking a significant milestone with a new brand visual identity that emphasizes its commitment to the values of "respect for life and people-oriented" and the promise of "happy life, accompanied by Taikang" [1][3]. Group 1: Brand Evolution - The evolution of Taikang's brand visual identity reflects changes in corporate values and societal context, consistently focusing on the core element of "people" and the essence of life insurance [4][6]. - The new brand identity simplifies and enhances recognition by removing English and business descriptions, emphasizing core elements and warmth, which aligns with Taikang's transformation from a traditional financial institution to a comprehensive health and wealth management service provider [7][9]. Group 2: Value Proposition - Taikang's brand identity embodies the core value of "respect for life and being people-oriented," which has been refined over 30 years through practical experiences and challenges [10][12]. - Real stories illustrate Taikang's commitment to its values, such as providing insurance to healthcare workers during the SARS outbreak and recognizing the importance of life insurance in respecting life [11][14]. Group 3: Strategic Direction - In response to the challenges of the longevity era, Taikang has developed a "new life insurance" business model that integrates insurance payment with health and wellness services, focusing on comprehensive life cycle management [17][18]. - Taikang has established a nationwide network of health and wellness services, managing over 4.5 trillion yuan in assets, with significant investments in pension management and elder care facilities [19][23]. Group 4: Future Outlook - As Taikang enters its 30s, it aims to continue promoting innovative concepts in elder care and social services, ensuring that its people-oriented approach remains central to its mission [24][25].