2026年国补落地！苏宁易购家电3C销售迎开门红

Core Insights - The new round of national subsidies launched on January 1, 2026, has ignited a surge in the home appliance and 3C market during the New Year consumption peak, with significant increases in customer traffic and sales across various product categories [1][3] Group 1: Home Appliance Market - Customer traffic at Suning.com stores increased by 110% during the first three days of January, with sales of energy-efficient and water-efficient appliances rising to 92% [1] - The new subsidy policy focuses on specific categories and enhances energy efficiency standards, driving a structural upgrade in home appliance consumption from "availability" to "quality" [3] - Smart appliances with advanced technologies, such as intelligent air conditioners and refrigerators, are becoming increasingly popular, with sales of smart home appliances expected to exceed 50% by the end of 2025 [3] Group 2: 3C Digital Market - The sales of high-end smartphone models (Pro, Max, Ultra) accounted for 62% of total smartphone sales during the New Year holiday, with the price range of 3,500 to 6,000 yuan becoming mainstream [5] - The inclusion of wearable devices like smartwatches and fitness bands in the subsidy program has led to a 97% increase in bundled purchases of smartphones and wearables [5] - The new subsidy policy is expected to stimulate short-term consumption while effectively guiding the industry and consumer structure towards greener, smarter, and higher-end products [5]