Core Viewpoint - The company formerly known as "Zhuimi Automobile" has officially rebranded to "Xingchen Future Automobile" as of January 4, 2026, indicating a strategic shift in its branding and market positioning [2] Group 1: Brand Strategy - Zhuimi Technology's automotive business operates under two brands: "Zhuimi Automobile" focusing on supercars and "Xingkong Automobile" targeting luxury SUVs [2] - "Zhuimi Automobile" is directly named after Zhuimi Technology and aims to compete with brands like Bugatti, while "Xingkong Automobile" initially announced as "Xingkong Plan Automobile" is now officially named and aims to compete with luxury SUVs like Rolls-Royce Cullinan [2] Group 2: Product Development - The brand introduced its first ultra-luxury flagship SUV at the inaugural Global Strategic Partners Conference on September 25, 2025, marking the establishment of a dual product matrix consisting of "performance pure electric coupe + ultra-luxury flagship SUV" [2] - Both core products are planned for market launch and delivery in 2027, showcasing the company's commitment to innovation and high-end automotive market [2] Group 3: Operational Structure - Xingchen Future Automobile operates under Xingchen Future (Suzhou) Automotive Technology Co., Ltd., maintaining a deep connection with Zhuimi Technology [2] - Post-rebranding, the company will continue to focus on the ultra-high-end automotive market, leveraging technological innovation to advance the mass production of its dual product matrix [2]
追觅汽车更名“星宸未来汽车”，加速双产品矩阵量产落地
Ju Chao Zi Xun·2026-01-04 03:10