江苏人最爱来沪消费！元旦假期上海日均消费122亿元

Core Insights - Shanghai's average daily consumption during the New Year period (January 1-2) reached 12.2 billion yuan, a year-on-year increase of 2.5% compared to New Year's Day 2025 [1] Consumption Trends - Offline average daily consumption was 6.49 billion yuan, remaining flat compared to the previous year [1] - Online average daily consumption was 5.71 billion yuan, showing a year-on-year growth of 5.5% [1] - Daily foot traffic in 35 key commercial districts in Shanghai averaged 6.399 million people, an increase of 5.4% year-on-year [1] Tourist Spending - Spending by tourists visiting Shanghai increased by 4.4% year-on-year, while the number of tourists also grew by 7.0% [1] - The Yangtze River Delta region contributed significantly to tourist spending, with Jiangsu accounting for the highest proportion of 21.3%, followed by Zhejiang at 8.9% [1] Duty-Free Growth - There was a strong increase in inbound consumption, with the number of duty-free refund applications in Shanghai rising by 253% year-on-year, corresponding to a sales amount increase of 132.6% [1]