OPPO旗舰店解锁跨年新玩法 潮流文化激活千年商都

Core Insights - OPPO has opened its first flagship store in the Central Plains region, located in Zhengzhou, aiming to blend technology trends with local culture [1][3] - The store is designed as an immersive space for young users, incorporating elements of pop culture, gaming, and traditional Chinese aesthetics [3][5] Store Design and Concept - The flagship store embodies the concept of a "city park for young people," integrating Henan cultural symbols like Ru porcelain with elements of the two-dimensional culture [3][5] - The design features a central installation showcasing the evolution of Chinese characters, from oracle bone script to simplified characters, enhancing cultural engagement [5] Customer Experience and Engagement - The store includes various interactive areas, such as a coffee zone with local flavors and a second-floor activity area collaborating with virtual idol groups to strengthen emotional connections with young users [5][9] - On opening day, the store hosted a celebration with a popular two-dimensional KOL, creating a vibrant social atmosphere for young customers [7][9] Product Performance - The newly launched Reno 15 series has seen significant success, achieving over 2 million units sold within three weeks and a 15.2% increase in sales despite a slowing overall market [5][6] - More than half of the buyers of the Reno 15 series are young consumers, indicating a strong alignment with the target demographic [6] Future Expansion Plans - OPPO plans to open 50 flagship stores in key Chinese cities over the next three years, focusing on areas with high user density to better serve its core audience [11]