北京文旅盛宴燃动全城，元旦假期喜迎“开门红”

Core Insights - During the New Year holiday, Beijing welcomed 8.808 million visitors, generating a total tourism expenditure of 10.97 billion yuan, showcasing a vibrant cultural and tourism market with over 1,400 events [2][4] Group 1: Event Highlights - The "Bell and Drum Chime" New Year countdown event featured dual main venues at the Dazhong Temple Ancient Bell Museum and the Great Wall at Juyongguan, connecting historical landmarks with modern commercial areas, achieving a total broadcast reach of over 200 million people [6] - The "Beijing Colorful New Year Concert" brand was highlighted with 275 performances attracting over 200,000 attendees and generating ticket sales exceeding 76 million yuan, featuring both domestic and international orchestras [6][8] Group 2: New Tourism Initiatives - The launch of 52 new tourism and leisure greenways in Changping District aimed to enhance recreational options for residents and visitors, alongside a promotional campaign inviting international tourists to experience Beijing's cultural richness [9][10] - Various districts introduced unique winter tourism experiences, such as the "Winter Fun" and "Skiing Warm Soup" themed routes, integrating local attractions and activities to create memorable holiday experiences [10] Group 3: Public Cultural Activities - Over 395 public cultural events were organized by cultural institutions, engaging more than 340,000 participants, including activities that promote traditional arts and community engagement [11]