广东探索以文化赋能现代农业发展助力“百千万工程”

Core Insights - The Guangdong Rural Revitalization Cultural Service Industrial Park is exploring a modern agricultural development path that empowers brands through cultural narratives, supporting high-quality agricultural development and the "Hundred Counties, Thousand Towns, Ten Thousand Villages" initiative [1][5] Group 1: Brand Development - The industrial park focuses on storytelling rather than direct agricultural production, creating brands like Xu Wen Pineapple and Si Hui Orchid to enhance the cultural and brand value of local products [1] - Xu Wen Pineapple's value increased from 980 million to 2.5 billion yuan through IP development, transforming the product from fresh fruit sales to tourism and cultural experiences [3] Group 2: Cultural Integration - The "Litchi Flower Dan" IP combines the beauty of Lingnan opera with the sweetness of litchi, successfully entering high-end markets in Europe and America [3] - The "Reunion Pomelo" theme connects with Hakka migration culture, telling stories of nostalgia to stabilize international market exports [3] Group 3: New Agricultural Models - New farmers like "Litchi Team" and "Gong Gan Sister" have emerged, transitioning from producers to brand ambassadors and value creators, enhancing collective village economies and farmer incomes [5] - The industrial park employs a "media+" approach to empower cultural brand building, following a cycle of cultural exploration, brand creation, market expansion, industrial upgrading, and farmer income increase [5] Group 4: Value Creation - The park aims to connect government policies with market trends through storytelling, ensuring that quality products and narratives are visible and valued, ultimately benefiting the land and farmers [5]