Core Viewpoint - MINISO Group's Chairman Ye Guofu outlined the company's business progress for 2025 and its IP ecosystem development direction for 2026, emphasizing a significant global expansion and a shift towards becoming a leading IP operation platform [1] Group 1: Business Expansion - By 2025, MINISO plans to have a presence in 112 countries and regions with over 8,000 stores, with overseas GMV accounting for more than 46% [1] - The company is launching the "IP Genius Program," aiming to recruit top IP design talents globally with annual salaries ranging from millions to tens of millions, to enhance original IP incubation [1] Group 2: IP Development - MINISO has established 25 MINISO LAND locations and collaborated with over 180 top international IPs, marking a transition from "IP co-branding" to an "IP ecosystem" [1] - Successful launches of original IPs such as YOYO, Radish Street, Jifute Bear, and Dun DUN Chicken will facilitate the transformation from a "retail company" to a "cultural and creative group" [1] Group 3: Future Vision - The vision for 2026 is to become a "global leading IP operation platform," focusing on building an open and co-creative IP innovation ecosystem [1] - Over the next decade, MINISO aims to lead 100 Chinese IPs to the global stage and create world-class IPs [1]
名创优品CEO叶国富：将打造全球领先的IP运营平台