混动再突破！捷途山海2025年累销突破10万辆，同比增长14.3%

Core Insights - Jietu Automobile achieved a significant milestone by selling 62,259 vehicles in 2025, marking a 9.5% year-on-year growth and surpassing the 600,000 sales mark for the first time [1][2] - The company has sold over 2.15 million vehicles globally, covering 100 countries and regions, and ranks first among Chinese SUV brands in 16 countries [1][2] Group 1: Sales Performance - In December 2025, Jietu Automobile sold 48,851 new vehicles, contributing to a total annual sales of 622,590 vehicles [1] - The Jietu X70 series, a foundational model for the brand, has achieved over 1 million cumulative sales globally in 87 months [5] - The Jietu X70L, a new luxury seven-seat SUV, continues to build on the brand's success, establishing a new benchmark for value in Chinese family SUVs [5] Group 2: Strategic Development - Jietu's "Travel+" strategy has proven effective in navigating industry changes, leading to high-quality growth and establishing the brand as a mainstream player [2] - The company is the only Chinese automotive brand to achieve cumulative sales of 2 million vehicles in 7 years, highlighting its rapid growth [7] - Jietu's electric hybrid model, the Jietu Shanhai, has also seen significant success, with annual sales surpassing 100,000 units, a 14.3% increase year-on-year [11] Group 3: Product Innovation and User Engagement - Jietu has developed a comprehensive product matrix that caters to various travel needs, including family and off-road travel [13] - The company has created a "Travel+" ecosystem that includes thousands of ecological products, high-quality camping sites, and global rest stations to meet diverse user demands [13] - Jietu has successfully organized user experience events such as the "Travel+ Conference" and "Box Conference," enhancing user engagement and brand value [17] Group 4: Future Outlook - Looking ahead to 2026, Jietu plans to deepen its "Travel+" strategy and accelerate its global expansion, aiming to promote the "Travel+" lifestyle on a broader stage [20]