超122亿元！上海元旦消费“开年红”，满减赠券密集发放

Group 1: New Year Tourism Consumption - The New Year tourism consumption market in Shanghai showed a positive trend, with an average daily consumption amount of 12.2 billion yuan during the holiday period, representing a 2.5% increase compared to last year [1] - The total number of tourists received in Shanghai during the New Year holiday reached 6.82 million, generating a total tourism consumption of 12.27 billion yuan [1] - The average hotel occupancy rate in Shanghai was 70% during the New Year period [1] Group 2: Consumer Engagement and Promotions - The Shanghai Municipal Cultural and Tourism Bureau launched over 130 New Year-themed cultural and tourism activities and more than 120 travel routes to attract both residents and tourists [2] - Consumption vouchers played a significant role in driving sales, with the Huangpu District issuing vouchers that resulted in nearly 10 million yuan in redemptions over four days, stimulating approximately 8 times that amount in sales [2] - The Xuhui District's promotional activities led to a 4.4% increase in sales and a 6.7% increase in foot traffic [2] Group 3: Nighttime Economy and Local Initiatives - Jing'an District introduced nighttime consumption vouchers that significantly boosted foot traffic in key commercial areas, achieving a redemption effect of about 4 times [3] - The Hongkou District's initiative to extend operating hours in major shopping areas resulted in an average daily foot traffic of over 52,000 [3] - Yangpu District's issuance of over 10 million yuan in New Year consumption vouchers effectively stimulated consumer enthusiasm, achieving an 8-fold return [3] Group 4: Overall Market Trends and Future Initiatives - The New Year consumption season in Shanghai is expected to continue, with the launch of the "2026 Buy in China" campaign aimed at enhancing consumer experiences across various sectors [5] - The ongoing New Year consumption season will last until early March 2026, featuring multiple themed activities and significant financial investments in key commercial districts [5] - A total of over 1 billion yuan will be allocated for retail and dining consumption vouchers, along with promotional activities to create a vibrant consumer atmosphere [5]