三十而立的泰康发布全新品牌视觉，诠释生命价值观的三十年实践

Core Viewpoint - The article highlights the 30th anniversary of Taikang Insurance Group, emphasizing its commitment to the values of "respect for life and people-oriented" and the promise of "happy life accompanied by Taikang" through a new brand visual identity [1][18]. Brand Evolution - Taikang has evolved from a startup life insurance company in 1996 to a globally recognized insurance group, ranking among the Fortune Global 500 for eight consecutive years, leading the high-quality development of China's life insurance industry [3]. - The brand's visual identity has undergone several iterations, consistently focusing on the core element of "people," reflecting the essence of life insurance [3][5]. New Brand Visual Identity - The new visual identity emphasizes simplification and warmth, removing English and business descriptions to enhance recognition efficiency, reflecting Taikang's confidence in its "new life insurance" model [6][8]. - The classic diamond logo has been refined for a smoother appearance, symbolizing a more complete life and comprehensive care, while the central "人" character reinforces the people-oriented value [8][12]. Core Values - Taikang's core values of "respect for life, care for life, and celebrate life" have been cultivated over 30 years, rooted in real experiences and challenges faced by the company [12]. - Three significant stories illustrate the development of these values: the response to the SARS outbreak in 2003, the lessons learned from the Wenchuan earthquake in 2008, and the inspiration drawn from observing vibrant elderly communities in the U.S. [10][12]. New Life Insurance Model - The company has developed a "new life insurance" model that integrates insurance payment with health and wellness services, addressing the comprehensive needs of individuals in the context of an aging population [13][14]. - Taikang's asset management has exceeded 4.5 trillion yuan, with over 1.1 trillion yuan in pension management, and it has established a nationwide network of elder care communities [14][17]. Future Outlook - As Taikang enters its 30s, it aims to continue its commitment to social responsibility and innovation in the insurance industry, focusing on enhancing the quality of life for individuals in the longevity era [18][19].