世茂深坑秘境乐园“极限引力场”破圈，探索文旅商业体运营新范式

Core Insights - The article discusses the transformation of amusement parks from traditional models focused on single-device experiences to innovative, experience-driven operations that enhance customer engagement and retention [1][2]. Group 1: Strategic Transformation - Shimao Deep Pit Secret Paradise has completed a project upgrade focusing on extreme sports, aiming to create a unique "extreme sports attraction" in the Jiangsu-Zhejiang-Shanghai region [2]. - The upgrade is not merely an addition of new equipment but represents a systematic strategic repositioning of the park's brand [2][8]. - The project aims to transition from a traditional amusement park to a themed, content-rich experience space [2]. Group 2: Content and Experience Integration - The park employs a dual approach of "hardware upgrades + content operations" to create a closed-loop model of "experience-content-communication-traffic" [4]. - New projects emphasize immersion, challenge, and photo-friendly designs to encourage visitors to share their experiences on social media [4]. - The use of influencer networks for content dissemination helps convert offline experiences into viral online content, enhancing brand exposure [4]. Group 3: Target Audience and Market Expansion - The project targets Gen Z, urban youth, and extreme sports enthusiasts, utilizing visually striking and interactive experiences to stimulate organic social media sharing [5]. - This strategy not only increases customer spending and repeat visits but also broadens the market reach of the project [5]. Group 4: Value Enhancement and Profitability - The new operational model enhances customer loyalty and brand premium, leading to increased social media exposure and visitor attraction [6]. - By extending visitor stay and increasing spending frequency, the project provides new momentum for sustained profitability and asset appreciation [6]. Group 5: Future Directions - The upgrade reflects a deep understanding of tourism consumption trends and is a key practice under Shimao's "content is king" strategy [8]. - The integration of extreme sports with tourism experiences not only fosters differentiated competition but also offers a replicable innovation model for other projects [8]. - Shimao plans to continue developing a triadic operational model of "hardware + software + content" to shift from a single ticket economy to a composite revenue structure of "experience + consumption + communication" [8].