植物医生IPO：用极致“慢功夫”跑出上市“加速度”

Core Insights - The core message of the news is that the company, Plant Doctor, is committed to a long-term strategy as it prepares for its IPO, emphasizing the importance of offline retail, scientific research, and cultural integration in building a sustainable brand [1][7]. Group 1: Offline Retail Strategy - As of June 2025, Plant Doctor has established 4,269 offline stores, focusing on core domestic markets and expanding into Japan, Thailand, and Indonesia, highlighting the significance of in-person consumer experiences in building deep brand relationships [3]. - The company's offline store system is described as a moat, integrating product, service, and social interaction, allowing consumers to not only purchase products but also engage in professional care services and community events [3]. - Plant Doctor ranked second in the beauty and body care sector of the "Top 100 Chain Enterprises in the Service Industry" for two consecutive years from 2022 to 2023, and its omnichannel retail revenue was the highest among single-brand cosmetics stores in 2024 [3]. Group 2: Research and Development - The company has established a comprehensive research and development system in collaboration with the Kunming Institute of Botany, which includes five R&D bases in Beijing, Shunde, and Tokyo, creating a closed-loop system from plant research to formula validation [4]. - Plant Doctor has achieved significant breakthroughs in product formulation, such as the development of bioactive oligosaccharides from Dendrobium, which won a national award for commercial technological advancement [4]. - As of October 2025, the company holds 223 patents, including 68 invention patents, reflecting its commitment to continuous innovation and scientific research in product development [5]. Group 3: Cultural Integration - The brand's philosophy is deeply rooted in the wisdom of the Naxi people, emphasizing a blend of Eastern plant knowledge and modern biotechnology, which is reflected in its complete supply chain from raw material cultivation to efficacy validation [6]. - Plant Doctor has received the Euromonitor certification as a leading single-brand skincare store for three consecutive years, with over 4,000 global stores serving more than 30 million members, showcasing its ability to resonate across cultural differences [6]. - The company's approach to branding emphasizes a long-term commitment to building trust and value, contrasting with the fast-paced trends in the market, and aims to establish a solid foundation for global expansion [7].