请出牌2026丨希洛门窗林雅熙：以长期主义构筑价值壁垒 “窗”建市场多元化需求

Core Insights - The article discusses the transformation of the Chinese home furnishing industry by 2025, highlighting the importance of strategic choices for companies amid market differentiation, competition, and globalization [1] - It features an interview with Lin Yaxi, Marketing Director of CIVRO, focusing on the high-end window and door market's changes, CIVRO's strategic positioning, and predictions for industry trends in 2026 [1] Market Changes - The most significant changes in the window and door market by 2025 include accelerated differentiation and a return to value, with the high-end market's demand for product performance, design aesthetics, and full-cycle service growing three times faster than the low-end market [3][5] - Consumers are shifting from paying for materials to paying for experiences and value, prompting CIVRO to adopt a "long-termism" approach and redefine its positioning [3][5] Technological Innovation - CIVRO's core strategy for solidifying its value foundation is technological innovation, exemplified by the launch of a new window hardware system that reduces the number of components by 65% and allows for tool-free installation [5] - The new system supports various opening modes and enhances performance, including a maximum load capacity of 200 kg and a ventilation technology that reduces heat loss by 40% [5] Service Ecosystem - The upgrade of the service ecosystem is crucial for CIVRO's competitive positioning in the high-end market, with a focus on standardized construction processes and customized service methodologies [5][10] - CIVRO has partnered with national service providers to enhance service quality, including a commitment to 24-hour response times and tailored installation plans for specific climates [5][10] Channel Empowerment - CIVRO is building a community with its distributors, focusing on social media customer acquisition, community marketing, and innovative store profit systems [7] - These initiatives have strengthened the brand's identity and significantly improved customer referral conversions [7] Market Positioning - As the real estate market transitions to a stock era, CIVRO emphasizes that high-end residential upgrades require comprehensive solutions and personalized services rather than simple product replacements [9][10] - The company aims to transition from a product supplier to a facade system solution provider, focusing on the connection between people, buildings, and nature [9] Globalization Strategy - CIVRO's future strategy includes expanding its global presence, with plans to establish operational centers in various countries to enhance responsiveness to market demands [18][20] - The company aims to evolve from product output to brand and service capability export, ensuring high-quality standards are maintained across different markets [20] Future Trends - Looking ahead to 2026, two major trends are expected to reshape the industry: digitalization and healthy living environments, with a focus on enhancing user experience and efficiency [21] - The high-end private residence market is identified as a key growth area, with consumers willing to invest in comprehensive upgrades for aesthetic, performance, and service improvements [21][22] Conclusion - CIVRO's commitment to long-termism and innovative solutions positions it well to navigate industry cycles and create real value, emphasizing that true competitive advantage lies in a comprehensive capability system that integrates technology, service, and solutions [22]