河北：元旦假期消费需求稳步释放 家电销售额同比增长1.3倍

Core Insights - The article highlights the significant increase in consumer spending during the New Year holiday in Hebei Province, driven by various promotional activities and policies aimed at stimulating consumption [2][3][6]. Group 1: Consumer Demand and Sales Performance - During the New Year holiday, Hebei's consumer market showed a steady release of demand, with key monitored enterprises achieving a total revenue of 13.58 million yuan, marking a 16.09% year-on-year increase [2]. - In Tangshan, 14 key commercial enterprises recorded a foot traffic of 773,000, a 12.1% increase, and sales of 97.46 million yuan, up 7.4% [2]. - Xingtai's 14 large supermarkets saw a daily foot traffic of 331,000, a 6.5% increase, with sales reaching 13.61 million yuan, a 5.2% rise [2]. - In Shijiazhuang's Luquan District, the North Country Outlets experienced an 8% increase in foot traffic and sales of 15.47 million yuan, up 20% [2]. - Qinhuangdao's eight large supermarkets had an average daily foot traffic of 300,000, more than tripling compared to pre-holiday levels, with sales of 25 million yuan, a 15% increase [2]. - Handan's 73 monitored hotels and inns achieved an occupancy rate of 68.9%, with revenue of 4.38 million yuan, a 4.3% increase [2]. Group 2: Policy Initiatives and Consumer Programs - On January 1, 2026, Hebei launched a comprehensive "old-for-new" consumption policy covering key sectors such as automobiles, home appliances, and digital products, aimed at stimulating consumer demand [3][4]. - From January 1 to 2, the total sales of home appliances, digital, and smart products reached 590 million yuan, with 81.32 million yuan utilized in "old-for-new" subsidies [6]. - Over 11,000 enterprises participated in the "old-for-new" program, completing over 42,000 transactions and achieving sales of 216 million yuan, a 130% increase compared to the same period last year [6]. Group 3: Enhanced Consumer Experience - Various regions have created immersive and interactive shopping experiences, significantly enhancing market attractiveness during the holiday [7]. - In Shijiazhuang, the Zhengding Ancient City hosted over 80 themed activities, attracting an average daily foot traffic of 51,000 [7]. - The Wanli Temple Walking Street received 1.42 million visitors during the holiday, a 35% increase, generating 25 million yuan in revenue, an 18% rise [7]. - Zhangjiakou's "Ice and Snow Chongli" venues attracted nearly 200,000 visitors with immersive experiences [7]. - Handan's HeTou Old Street welcomed over 200,000 tourists, while Tangshan's banquet events featured diverse performances, drawing 13,800 visitors on New Year's Day [7].