元旦假期海南离岛免税销售额同比增长128.9%

Core Insights - The Hainan duty-free market experienced a strong start in the new year, with significant increases in sales and customer engagement during the New Year's holiday period [1][2] Group 1: Sales Performance - During the New Year's holiday from January 1 to 3, 2026, Hainan's duty-free sales reached 442,000 items, marking a 52.4% year-on-year increase [1] - The number of shoppers during this period was 83,500, reflecting a 60.6% increase compared to the previous year [1] - Total shopping expenditure amounted to 712 million yuan, which is a remarkable 128.9% increase year-on-year [1] Group 2: Promotional Activities - Various duty-free stores launched promotional campaigns themed around the "first year of closure," including "crazy shopping five rewards" and discounts linked to government consumption vouchers [1] - The integration of "duty-free + cultural tourism" was emphasized, with immersive shopping experiences created through events like New Year's performances [1] Group 3: Product Trends - Gold sales were particularly strong during the holiday, driven by significant price differences between duty-free and taxed prices [2] - For instance, the price of gold in duty-free stores was approximately 1,188 yuan per gram, compared to 1,356 yuan per gram for taxed items, creating a price gap of 168 yuan [2] - New product categories, such as micro drones and electronic guitars, gained popularity among younger consumers, while six categories of domestic products were included in duty-free sales, expanding supply [2]