Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "3 days off, 8 days on" holiday strategy, with significant increases in consumer travel intent and spending [1] Group 1: Travel Trends - The average number of purchases per consumer has increased by over 20% year-on-year, while the average spending amount has risen by over 30% compared to last year [1] - On January 1, hotel bookings on the Fliggy platform saw a year-on-year increase of 280%, and bookings for domestic destination activities grew by over 270% [1] Group 2: Destination Popularity - Major cities such as Shanghai, Beijing, Guangzhou, and others remain the top domestic travel destinations due to their transportation advantages and rich cultural offerings [3] - Emerging destinations like Qingyuan in Guangdong and Tongchuan in Shaanxi are gaining popularity, showcasing unique experiences and accessibility within 1-2 hours from major cities [3] Group 3: Consumer Behavior - Family travel has seen a surge, with travel numbers for parent-child groups increasing by over 80%, leading to a higher preference for high-star hotels and full-service resorts [4] - The Z generation is also showing a significant increase in travel product bookings, with a growth rate of over 60%, indicating a willingness to spend on unique and engaging experiences [4] Group 4: International Travel - Long-haul international travel is gaining traction, with popular destinations like Australia and the USA entering the top ten for outbound travel [5] - Within a 4-hour flight radius, regions such as Hong Kong, Macau, and Southeast Asia remain highly favored, while niche destinations like Argentina and Uzbekistan are seeing the fastest growth in travel product bookings [5]
元旦旅游火热开局 清远、铜川、抚顺晋升目的地黑马丨封面有数
Xin Lang Cai Jing·2026-01-04 04:33