Core Insights - The "Heartbeat District" event by Douyin Life Services in collaboration with Jiangsu TV's Urban Channel successfully promoted food offerings, achieving over 650,000 exposures and generating sales exceeding 200,000 yuan [1] - The event is part of a broader initiative to enhance consumer engagement in Nanjing, with a focus on integrating various resources to create a sustainable urban consumption IP [3] Group 1: Event Highlights - The live broadcast featured 11 restaurant brands offering value meal packages, with average customer spending of 358 yuan for a popular seafood hot pot and 200 yuan for other featured cuisines [1] - The event included a "Meet and Greet" with influencer Zhou Ye, attracting significant fan interaction and generating over 16 million exposures for the associated UGC topic challenge [2] Group 2: Strategic Initiatives - The "Heartbeat District" initiative aims to integrate commerce, categories, and innovative scenarios, focusing on dining and shopping to stimulate offline consumption [3] - The collaboration with the director of the documentary "A Bite of China 4" resulted in a promotional TVC short film that emphasizes a refined lifestyle through various experiential scenes [2][3]
抖音生活服务联合南京德基广场落地“心动街区”，电视台直播+明星见面会+打卡活动助力商圈消费
Jiang Nan Shi Bao·2026-01-04 04:43